According to Juventus, the mark is the visual manifestation of a growth strategy that sees the club moving beyond football and, via partnerships with other leading Italian brands, into becoming an entertainment or lifestyle brandAt the launch, Club President Andrea Agnelli reportedly claimed that “this new logo is a symbol of the Juventus way of living”.
In 1958 a single yellow star was added to mark the club’s 10th league title, though that was subsequently abandoned.Most of that has now been cast aside in favour of a geometric, sharp-edged letter J A ludicrously bombastic film introduced the new mark at a glitzy launch event in (strangely, given it is home to two of Juve’s biggest rivals) Milan.If this were merely a football club badge, the logic of the change would be mystifying. Juventus caused uproar among fans by changing their badge (Juventus) On Monday evening, Juventus presented their new logo at Milan’s Science and Technology museum. You can also upload and share your favorite Juventus new logo wallpapers. Towards the last Serie A match of the season. Fans and purists will disagree but the new logo is excellent, regardless or perhaps specifically for how it breaks from convention and tradition and dares to do something different for this specific category. So why have Juventus chosen to ditch all that heritage for a new mark that has no authenticity, no sense of place, and which appears devoid of the potential for the storytelling that brands set so much store by today?This is the club of Platini, of Boniek, Del Piero and Bettega.
Despite another eye-rolling moment, this application actually does a great job in showing the ability of the logo to look sporty and premium.Things get a little wonky in some of these early applications with the elongated letterforms. I know I regularly bring up the typographic work of the Nike Graphic Identity Group as examples of not-the-best and I think the Juventus fonts work as a counter example of doing it right. Established in 1897, Juventus F.C. When choosing between competing products and services, please consider our advertisers, who help support Brand New. New Logo and Identity for Juventus by Interbrand Reviewed. Juventus, one of the world’s most famous and most successful football clubs – known in Italy as La Vecchia Signora – has launched a new logo and an ambitious plan to go ‘beyond football’.Juventus’s previous club badge (not a ‘logo’, please note) employed the mixture of iconography and graphic devices familiar in the football and sporting world. This luxury NEW JUVENTUS FC LOGO Samsung Galaxy S8 Case will generate spectacular style and protection to your Samsung phone. The likes of Manchester United already operate associated hotels, cafes, media channels and entertainment venues.
Other than familiarity with it — and, I’ll admit, the historic perpetuation of the egg-shaped oval as the main recognition element — there was nothing amazing about the old logo and by now it looked more like an F1 brand than a traditional soccer shield/crest/badge. Though Juventus themselves have enjoyed great success recently, the fortunes of Italian football generally have fallen. All rights reserved.Our website uses cookies to improve your user experience. Reviewed Jan. 17, 2017 by Armin Industry / Sports Tags / #black #interbrand #italy #monogram #soccer #white. While Chinese clubs may emerge as genuine rivals to the European giants in financial terms, they cannot compete when it comes to heritage. Juve … HD wallpapers and background images Just look at the image directly below to see what a difference a contemporary logo makes seen in contrast to what looks like a display of antique plates cordoned off in a museum.The execution of the new “J” is great, hinting at both the traditional black-and-white stripes of the uniforms and Gestalting the shit out of your brain for it to complete the shape of a shield, which helps anchor the logo in a more traditional soccer symbol. The stories associated with the devices featured on a club badge are an explicit, powerful link to that history. In 1977, Juventus introduced a logo with the image of a rampant zebra’s black silhouette, which became the symbol of the club. If you managed to get through the video without rolling your eyes multiple times or wanting to punch the movie-trailer-style narrator in his probably perfectly-trimmed bearded face, there is a lot more to see with lesser degrees of pretentiousness.Most articles about the logo change include Twitter embeds from angry fans who hate the new logo and bemoan the loss of a traditional seal. They already established the uniform relationship and this pushes it too far in an unnecessary way.
To me, this is where the brand veers off in a bad direction, way more than whatever the logo fails to do for fans, as it takes away (or more like pisses on) the popular (as in of-the-people) appeal of soccer.
All this was housed within an oval ‘Old French’ shield which supposedly recalled Italian ecclesiastical symbolism. Whereas once Serie A was a showcase for the best players in the world, since the turn of the century, both Spain’s La Liga and the English Premier League have overtaken it, both in terms of revenue and star quality. We’ve seen logos fax, cupcake, even ball, but we hadn’t seen one necklace, and the simplicity of this logo allows it to work as one. Originally, they played in pink shirts with a black tie. The father of one of the players made the earliest shirts, but continual washing faded the colour so much that in 1903 the club sought to replace them. It was placed next to the first one. Could a football club do something similar? Well, boo-hoo.
A golden star, personifying ten championship titles, was located above the animal. I could do without the stretched variation for sure. (Presumably he wasn’t referring to the ‘way of living’ which saw Juventus stripped of two titles and relegated for That a football club could expand beyond its sporting origins is entirely feasible. 28. But its revenues and fan base fall significantly short of those of, for example, Real Madrid, the Manchester clubs and Barcelona.And now another threat is emerging with the enormous spending power of clubs in the Chinese Super League who are already beginning to attract leading players with astronomical salary offers.Asian markets are key to football clubs with global pretensions.
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