Should I focus only on digital marketing? Even with the current postal rates, direct mail marketing provides a strong return on marketing investment. The 8-point list below gives you some suggestions on hoe to increase the staying power of your personalized landing pages:When you’re planning your direct mail campaign, it’s easy to fall into the numbers-based left-brain thinking. Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces.17. There’s simply too much suspense about what’s in that pile of letters. Phrases like “for a limited time only” or “call within the next 24 hours” or “on sale until April 15th” will entice prospects to respond to your direct mail. Catalog recipients bought 28% more than those that didn’t receive the same catalog.
Our patent-pending direct mail audience tracking provides a detailed understanding of how your audience responds and converts online. Who are the people who will respond best to your product or service? Canadian neuroscience company True Impact Marketing conducted a in 2016 which shows that direct mail requires 21% less cognitive effort to process than digital media, meaning that it is both easier to understand and more memorable.The same study found that direct mail has a much greater brand recall than digital advertising with 70% of subjects showing a higher recall rate than those who were shown a digital ad. There are too many variables that could have affected the rate of response for you to accurately determine what caused the discrepancies, unless of course you set up tests to gauge the responses.As mentioned in the last section, response rates are not the only factor you should consider when analyzing your direct mail campaign’s success. That’s why almost half of them increased the number of catalogs they sent out last year.By keeping a piece of direct mail in a household for days on end, consumers are constantly reminded of the product you are advertising. When you get more responses, the odds of you making sales or conversions also increases. Leveraging our nationwide print delivery network, Postalytics cuts the direct mail production cycle from 4-6 weeks to 1 week.Business people receive over 120 emails each day. 57% of email addresses are abandoned because the users receives too many marketing emails.22. This is nearly double the previous household response rate of 5.1%. Utilized well to remind prospects of your business, postcards are an affordable way to send out regular direct mail campaigns. With a direct mail conversion rate of 28%, this marketing method is definitely worth a shot.The US Postal Service implemented new, slightly higher postage rates in January 2019. Direct mail response rates still top those of other mediums; the average direct mail response rate is 1.1-1.4% compared to .03% for email, .04% for internet display and .22% for paid search. Direct mailing lists, however, are more reliable. In order to maximize effectiveness, it may be wise to hire a research company to assist you in implementing your survey.As you create a market survey, the following tips will help you get -Pre-test the survey with just a few people to gauge resultsAs mentioned in the last chapter, market research and survey results do not mean anything unless you are able to analyze them and extract useful bits of information. Since you know that they were interested enough to take action, you’ll be able to market to them differently than the remaining 47,500.What good is data and research if you don’t implement it to improve your next direct mail campaign? In many cases it’s flipping through a good old catalog, according to direct mail statistics published by the US Postal Service.Retailers understand that catalogs boost website traffic in addition to raising brand awareness and increasing conversion rates. Partner with a knowledgeable direct mail provider, to better manage your spending while delivering targeted direct mail marketing campaigns. Do they save time? Because direct mail marketing is alive and well. Since not every prospect is going to read your letter from top to bottom, you need to strategically include your call to action several times throughout the letter. The 2018 DMA Response Rate Report brings news of amazing average direct mail response rates. You need to be prepared to provide the offer you have advertised in your direct mail campaign. Beyond getting responses to your direct mail marketing efforts, you ultimately want to turn those interested parties into paying customers. )Use the following equations to calculate your Direct Mail campaign ROI:-Cost per Mailing = Campaign Cost / Campaign Audience Size-Number of Responders = Campaign Size X Expected Response Rate-Number of Buyers = Number of Responders X Conversion Rate-Revenue Generated = Average Buyer Purchase X Number of Buyers-Cost per Responder = Campaign Cost / Number of RespondersAs calls start coming in, you’re going to want to keep track of the Cost per Responder or CPR. Her interests during office hours include writing about small businesses, start-ups, and retail. Do you want them to call your office?
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