Many hanksHey Keith, if you want to work together on your direct mail and marketing or your water company, just jump onboard to Kopywriting Kourse and we’ll work with you inside the Members Area :)Neville … finding this post today means something very special to me … 5 days ago I was thinking that in the area where I live, I have never seen direct mail advertising.I need help writing letters to my prospective clients. Let’s get started.Planning out your direct mail piece ahead of time will help you streamline the design process by keeping you organized. I would suggest you stay away from getting distracted with the type of paper and such, and actually just put CONTENT on there that people like. I would like to work with you and of course I understand that in life nothing is free so let me know what your services will cost. Great article BTW, love receiving your emails.Awesome Candace….although I think personal training has less of a chance of working. Guess who came back and purchased $400 worth of stuff?That’s really cool Alan! Each type of direct mail is used to sell different types of products or services.Catalogs are a type of direct mail. Heavy or textured paper work nicely, but if you really want to People are curious creatures, and we're more likely to open packages that contain objects. My explanation of POWER Notes is the like Cliff Notes of the Cliff Notes. It’ll help.I saw your comment about EDDM not being great for personal trainers but they are great for dentists. On the other hand, if you just want to announce a sale or provide a few coupons, a postcard is probably your best bet.It’s also important to consider the effect you want to have on prospects when they open the mailbox. After you’ve finished planning out your direct mail piece, you’re ready to start designing. I know hand-written notes generally perform quite well. Seems like there’s no one right way to do DM…and there definitely are a ton of terrible ways to do it, too hahaThanks Matt! If you can find materials or textures that stand out, you'll have a big advantage over the competition. Not bad for a scrappy startup.Wow Katherine, that’s awesome that worked so well!
To make sure your ad is as effective as possible, proof it yourself and then have others look at it as well.Start by proofing your ad yourself to catch obvious mistakes in your copy, like misspellings or grammatical errors. Interesting comment above regarding DM not working for personal training services even though she is selling services, lead me to wonder if DM would work in my industry – Group Health Insurance brokerage services?Well if you send to people who are eligible for your services, and each customer is very high margin, then you’re probably good to go. This was a piece of mail that came in an envelope and read more like a “letter” than a “flyer” like a lot of the examples above.
Traditional direct mail often gets ruled as the ‘golden oldie’ of marketing, especially in this digital age where news is real-time, markets are crowded and content sharing is aspired to. Direct mail is for all age groups. :-)P.S. Deciding what's best for your direct mail piece will improve your response rates exponentially. It said how it had been in business for 20+ years and had excellent customer service. In most cases, you’ll be designing from a template provided by your direct mail or printing company and won’t have to worry about compliance. After all, handwritten cards / notes are very impactful – but only if they get sent. The font you choose for your mail piece also plays a significant role in how readers perceive your ad.
Would this be an effective method for someone in the field? If your goal is to provide plenty of detail about your products or services, a larger piece like a brochure might be the best choice. DocMight add it to my KopywritngKourse Testimonials page:Well it kind of depends what you’re selling, but if you’re just trying to get someone to take an action such as call or visit a website, then a short flyer is probably the best and most efficient way to do that.Great article. I mean, no one in history ONLY PAID A PENNY for it, but there’s no doubting that worked well!Your showcase was like being in a personal workshop with you Neville. Anything to get into that A pile.Yup, putting something in an envelope with a regular stamp on it will probably get opened, but it doesn’t mean it gets READ! We have the same problem as the dental examples you gave in that we’re too all over the place.
Postcards in conjunction with trade shows are particularly powerful for driving booth traffic in our industry. My wife will probably think I’m nuts when she sees I’ve started holding on to a bunch of junk mail. Postcard Requirements.
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